Supporting businesses that address the challenges and opportunities facing the food and fibre industry, from farm to table.

DIRT LAB is part of the Josephmark venture studio and identifies, builds and scales concepts in the food and fibre sectors. With a team of experienced start-up strategists and operators, DIRT LAB gets hands-on to shape overarching strategies, products, brands and go-to-market approaches, as well as building out digital products and facilitating capital raises.

The venture studio model looks to reduce the risk of early-stage businesses by leveraging our team’s compounding knowledge and experience and bringing insights gained in the past to each new venture. Utilising a repeatable process and experienced team means we can do it again and again, supporting businesses on the journey to systematically improve the chance of success.